Coca-Cola is taking the 'millennial narcissism' culture to the next level with a new gadget that lets consumers snap selfies while sipping its soda.
可口可乐公司开发了一种新装置,消费者可以边喝汽水边自拍,从而把“千禧一代的自恋”文化推向了一个新的高度。The firm has unveiled a custom designed 'selfie bottle' complete with a built-in camera at the base. It uses sensors to take pictures when the bottle is tilted past a 70-degree angle capturing you mid-drink.
该公司发布了一款底部配备内部摄像头的定制自拍瓶。它用感应器来拍照,当瓶身倾斜度超过70°时,摄像头就会捕捉到你喝饮料时的画面。All the images captured by the gadget are automatically shared to Coca-Cola's Facebook, Instagram and Snapchat.
这个装置拍摄的所有照片都会自动分享到可口可乐的Facebook、Instagram、Snapchat主页上。
Coca-Cola Israel is the mastermind behind this 'game-changing' product, which was inspired by a gap in the market for novelty drinks, reports Business Insider.
据《商业内幕网》报道,可口可乐以色列分公司是从新型饮料市场的缺口中获得的灵感,策划了这一“划时代”的产品。The beverage giant then turned to Israeli Gefen Team to help make this device a reality.
该饮料业巨头通过向以色列一家名为Gefen Team的公司求助,从而将这种装置变为现实。"It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking."
“它真的有效果,可以增加派对的出席人数和活跃度,人们只要通过喝饮料就能分享他们特殊的瞬间。”Although many believe snapping selfies is a way to boost your ego or feed your narcissistic needs, a recent study from the University of California found it may be enhancing people's overall well-being.
虽然很多人认为自拍只是提升自我、满足自恋需求的一种方式,但是加利福尼亚大学最近的一项研究表明,自拍能增强人们的整体幸福感。The findings suggest that taking one selfie a day will improve your confidence and make you more comfortable with yourself.
这项研究发现,每天自拍一张能够增强你的自信,让你更加舒适自在。